What is Fair Trade Music?
- Those of us who support Fair Trade Music (FTM) believe all who inhabit the music landscape – from creators to consumers, and all those in between – must adopt simple, ethical practices that ensure all parties in the music value chain, including songwriters, composers and artists are fairly compensated for the use of their work.
- Given the inability of copyright legislation and regulation to keep up with rapid change in the digital era, music creators must also adopt non-governmental approaches in pursuit of a sustainable environment and fair remuneration for the use of their work.
- Currently, over 25,000 music creators from Europe, Africa, Latin, and South America, and North America have endorsed the Fair Trade Music initiative that is inspired by the Fair Trade Coffee movement.
- The success of the “Fair Trade Coffee” movement has demonstrated consumers’ willingness to make ethical choices when given a simple, understandable option to do so. In the case of coffee, this choice takes place at the point of purchase. Each consumer can choose to be the last link in a “virtuous” value chain by picking a coffee clearly marked “Fair Trade”, or choose a similar product that is not certified “Fair Trade”, and thereby become the final link in an exploitive value chain that largely excludes farmers in favour of distributors.
- Fair Trade Music would give consumers the clear choice to be the last link in a “virtuous” music value chain by clearly indicating which digital streaming and other music services operate in a fair, transparent and ethical way.
- A Fair Trade Music certification body is envisioned that would determine who qualifies as FTM compliant.
Copyright © 2014 by Fair Trade Music.